WWF engaged Ethicore to help build their partnership with Thai Union Europe into a global relationship to lead sustainability of the seafood sector. We designed and delivered a process of engagement, concept development and co-creation to develop a direction for their global partnership and support both partners.
- Build understanding of partnership performance, perspectives, tensions and opportunities, internally and externally.
- In-depth consultations with technical and partnership experts across the WWF network. Interviews with Senior Directors at Thai Union to identify areas of shared value and partnership development.
- Developing draft concepts for a global partnership programme.
- Engaging staff in co-creation through a series of participatory online webinars.
- Facilitation of partnership meetings, to provide direction to the global partnership and further to develop a shared brand approach and campaign concepts.
You can find out more about how WWF and Thai Union are working to make tuna sustainable here https://www.wwf.org.uk/who-we-are/who-we-work-with/john-west