Ethicore was commissioned to explore the role of consumers in influencing companies to improve the conditions for workers in their supply chains. Here’s what we did:
- Stakeholder interviews with member companies
- Desk research of ethical trade and consumers
- Concept development for new initiatives such as Ethical Trade Awards
- Consumer testing
- Strategic recommendations for the ETI board.
‘Ethicore… has helped us take big strides forward.’
Mark Boulding, Christian Aid