WWF International

WWF Nature Pays is an initiative from WWF International which seeks to improve the impact of Community Conservation Enterprises for people and nature. Ethicore worked with WWF International on strategic priorities for Nature Pays and worked with the Director to develop priority concepts and partnerships which led us to create a fundraising resource for Nature Pays.

The markets team at WWF International commissioned Ethicore to work with experts across the WWF network and its Stakeholders, to develop the markets approach for the South of Kenya, North of Tanzania (SOKNOT) landscape. We conducted literature reviews and stakeholder interviews to understand the priorities of the countries, practices (e.g. water, forests) and communities to enable wildlife and communities to thrive across this important landscape. The output was a proposed approach to identify markets based approaches that will work for people and wildlife.