Oxfam GB WE-Care Messaging development

As part of their work to promote the recognition, reduction and redistribution of women’s unpaid care and domestic work, Oxfam were looking for a partner to develop and research a new set of persuasive policy communications on UCDW, targeted at decision makers.  Briefed on this important initiative we got to work:

·        We explored existing economic arguments and discourse around UCDW, consulting with feminist economists and economic advisers to develop new communication directions

·        Conducted in-depth interviews to test concepts with economic policy makers and advisers

·        Built on the concept test to develop a communications brief to inform the development of influential messaging

Oxfam is leading the way in developing research into the impact of unpaid care and domestic work on women’s lives.  Read more from their Household Survey in 5 communities here.