Green Alliance needed a new position to reflect their influential role in shaping a sustainable economy, and to inspire staff internally. We worked closely with the Leadership team and trustees through a series of workshops and stakeholder interviews to explore a redefined positioning of the organisation which indicated a shift from delivery to impact.
“We were grateful for the efforts Ethicore made to understand Green Alliance. Their process cut through and distilled us very cleverly. It provided us with a useful third party perspective on the organisation and a set of insights which we’ll be using to develop our positioning further.”
Karen Crane, Head of Communications, Green Alliance
Read Green Alliance’s report on how natural capital and nature conservation should work hand in hand