WaterAid asked Ethicore to help them understand their corporate stakeholders better to enable them to design more strategic and responsive partnerships. We designed an intensive process to generate real insight into corporate’s needs and drivers, where we:
• Ran internal staff engagement and insight sessions across a diverse group of internal stakeholders to understand internal drivers and barriers to corporate engagement;
• Conducted in-depth telephone interviews with senior representatives of corporates;
• Distilled the findings into an insight pack with needs based statements to be used in strategy development and innovation;
• Delivered a workshop for WaterAid’s Strategic Partnerships team to focused on actionable insight.
WaterAid works with its partners to bring water and sanitation to the world’s poorest communities. You can read about their work here.
“Working with Ethicore was an extremely positive experience. Jane and Rachel’s expertise combined with their enthusiasm and professionalism helped us gather the insights we needed to develop our strategic projects. They suggested a structured and truly collaborative journey that engaged internal teams within WaterAid and delivered practical and actionable insights.”
Laurent Arnone, Corporate Insight Manager, WaterAid
(Left to right) Fatima Da Costa, 11, Lourdes de Jesus, 9, and Amelia Da Costa, 11, at one of the new tap stands in the village of Grotu in Manufahi District, Timor-Leste. Photo credit: Tom Greenwood/ WaterAid