In a recent 2 Degrees discussion forum on whether consumers will pay for sustainability, Chris Coulter@GlobeScan made an excellent strategic point: “This is not so much about ‘will consumers pay for sustainability’ but more about how can companies committed to sustainable performance (at both the corporate and product level) leverage their investments to make them more […]
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Collaborate
Let’s share what Corporate Partnership Managers say about this, according to the Guardian Voluntary Sector Network. You can read the full article here. Look for a good fit Make it a win win Keep it fresh and creative Use networks to build contacts Build relationships Be passionate about your product and organisation Develop a plan that […]
Insight and evaluation
Starting a project with some good social media listening, a solid piece of market insight and a piece of stakeholder research can give you the kind of insight that allows you to leap forwards. It takes time to go from information to insight, but it is worth it. Research is also critical to evaluate performance, whether through surveys, social media […]
Brand Building Recipe
INGREDIENTS: Your team, whole and ready to participate A sample of your communications A sprinkling of your stakeholders A chunk of quality time METHOD Get under the skin of your cultural values. Analyse your communications and what they say about you Understand how you are perceived by stakeholders Boil down to some real INSIGHT. Serve […]