Insight and evaluation

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Starting a project with some good social media listening, a solid piece of market insight and a piece of stakeholder research can give you the kind of insight that allows you to leap forwards.  It takes time to go from information to insight, but it is worth it.

Research is also critical to evaluate performance, whether through surveys, social media evaluation or impact assessments.  The critical thing is setting some effective Key Performance Indicators at beginning (or retrospectively if you are really moving fast!).

If you want to find out more about our insight and evaluation work, just say hello.