Brand Building Recipe

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INGREDIENTS:

  • Your team, whole and ready to participate
  • A sample of your communications
  • A sprinkling of your stakeholders
  • A chunk of quality time

METHOD

  1. Get under the skin of your cultural values.
  2. Analyse your communications and what they say about you
  3. Understand how you are perceived by stakeholders
  4. Boil down to some real INSIGHT.
  5. Serve up a unique and added value positioning on social and environmental issues
  6. Try it
  7. Cook up some creative to bring this to life over and over again.

SERVES:

An organisation well for 5 years (or 2-3 if you are a start up).

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