At a meeting with an international NGO last week I was asked for three trends for the ‘business of development’. Based on research we have been conducting over the past year, here are the three ‘N’s that rose to the top.
Posts categorised as insight
Will consumers pay for sustainability?
In a recent 2 Degrees discussion forum on whether consumers will pay for sustainability, Chris Coulter@GlobeScan made an excellent strategic point: “This is not so much about ‘will consumers pay for sustainability’ but more about how can companies committed to sustainable performance (at both the corporate and product level) leverage their investments to make them more […]
Insight and evaluation
Starting a project with some good social media listening, a solid piece of market insight and a piece of stakeholder research can give you the kind of insight that allows you to leap forwards. It takes time to go from information to insight, but it is worth it. Research is also critical to evaluate performance, whether through surveys, social media […]