By Jane Thurlow, Ethicore Associate We are emotional beings, with studies suggesting that only 10%of our decisions are rational. Understanding influence becomes key to tapping in to the motivations of our target stakeholders and decision makers. Asking someone straight, what drives or influences you, won’t necessarily give you the answer as we find it really […]
Posts tagged: research
Don’t Ask ‘Why?’ – Creating Behaviour Change
Beliefs have a powerful influence on our capability as individuals and also as organisations. Beliefs can be empowering, enabling us to achieve our potential. But beliefs can also be limiting, based on generalisations from our own experience. For example, …
Better together – integrated social engagement
Stakeholder engagement and social media are like distant relatives, with rare but deep connections. Working together though, they offer a powerful and authentic direction to an organisation.