Jane Thurlow


Jane has over 20 years experience working in research, strategy, innovation and marketing in the commercial and charity sectors. She is passionate about using research to inform thinking and decision making, highlighting the strategic choices that an organisation needs to make.

In the last 8 years, she has been at Oxfam as Insights Manager, working across a range of global and UK research with internal and external stakeholders and supporters, providing leadership teams with a framework to make key decisions. Her earlier roles have included Strategic Marketing Manager at WH Smith and Marketing Manager at HarperCollins Publishers. Jane enjoys discovery, whether exploring the great outdoors or by having her nose steadfastly in a book.

Kate Wareing

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Kate is driven by creating sustainable social change. She has twenty years experience working across the statutory, charitable and not for profit sectors in housing, social care and international development work. She was also briefly a financial auditor, checking up on MoD spending.

Most recently Kate has spent eight years at Oxfam GB – five as Director of the UK Poverty programme, and then leading on Strategy Development, Innovation and Learning for Oxfam GB. Kate is also Chair of Cottsway Housing Association, and is a Trustee of the International Centre for Social Franchising which supports organisations to achieve positive social impact at scale.

What little free time Kate has is spent cooking, walking, travelling and trying to become a better photographer.

Jo Zaremba

Jo Zaremba

Jo has over 30 years experience working in private sector organisations, inter-governmental organisations and INGOs including, Oxfam, Save the Children, UNHCR, Earthwatch, ActionAid, CARE,  IBM, Ashton-Tate and Rank Xerox.

Most recently, Jo was working on private sector engagement with Earthwatch, and on Humanitarian partnerships with UNHCR.  She established herself as an independent consultant in 2013, and has worked as a trainer, facilitator, researcher, reviewer, writer, programme developer and project manager.

Jo is passionate about environmental conservation, humanitarian response and development. She works with people to co-create and implement solutions in complex contexts, and she brings a particular interest in markets based approaches.

Jo’s ‘other’ passion – cycling – has taken her across Asia, Africa and Europe on two wheels.

Donna McKitterick


Donna specialises in developing engagement strategy and communications that put people, their attitudes and behaviours, at the heart of any change.  For the past eight years Donna has focused on environmental management, sustainability and corporate social responsibility.

Following two years engaging businesses in water efficiency for Thames Water, Donna ran the Sky and Global Action Plan charity partnership, before becoming Head of Development and Strategy on the senior management team. Donna designed internal and consumer focused engagement campaigns, tools and activities for companies including Waitrose, Veolia, RBS and Hammerson.  Donna is Founder of The Butterfly Bank, banking social and environmental good actions.

Donna can usually be found restoring and bespoke-ing furniture – she loves anything with a story and how she can create the next chapter!

Natasha Heal Cohen

Natasha Heal Cohen

Natasha has worked with Unicef, designing impact assessments and supporting on social innovation projects.

With a background in Psychology, she is passionate about the relationship between policy, influence and impact and alongside her role at Ethicore, she is also studying for an Evidence-Based Social Policy MSC at the University of Oxford.

She works with Ethicore to support in desk research and analysis.

She spends her spare time playing various sports and enjoying the many coffee shops of Oxford.

Aman Gupta

Aman Gupta

Aman has varied and interesting research experience, approached through a political geography perspective. Some memorable projects have included street design solutions for street vendors, and investigating the flexibility of modernist architecture, both in India.

Aman’s primary methodological tools are interviews, participant observations and mapping. His professional experience ranges from finance to think tanks, from advocacy to research organisations; in India and the UK.

Alongside his role at Ethicore, Aman is reading for a MPhil in Development Studies at the University of Oxford, and has recently graduated with a BA in Geography, Economics, and Politics from Durham University. Outside his work, Aman enjoys rowing, jazz drumming, cricket, sailing, and squash.

Emily Williams

Emily Williams

Emily is Personal Assistant to Rachael Clay and Ethicore’s administrator, keeping us all organised. Emily previously worked as a PA in both the creative and technology sectors, managing teams and providing comprehensive administrative support. Emily loves variety, from working closely with teams to support them, to developing the company website and branding.
In the last 10 years as a PA, she has enjoyed working with large companies and small organisations, from company directors and senior teams to help develop businesses, to large creative agencies, to small start ups.
In her spare time Emily can usually be found enjoying the outdoors, up-cycling furniture for her eco friendly tent business or enjoying a yoga class.

Calvin Jennings

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Calvin has significant experience promoting social innovation within nonprofit organisations. As a research assistant at the University of Pennsylvania, he co-authored a refereed conference presentation and a forthcoming article on fostering socially innovative cultures. He has worked in research and leadership capacities at various other organisations, focused on criminal justice reform, innovative access to public benefits, and improving services for homeless populations.

Calvin is pursuing an MSc in Comparative Social Policy at the University of Oxford and holds a BA in Philosophy and History from the University of Pennsylvania. In his spare time, he enjoys cycling, skiing, and attending lectures on new subjects.

Rose Marsh


Rose has over ten years’ experience in various communications roles, most recently as senior PR manager at Oxfam GB. She specializes in international development and the NGO sector and has written and delivered PR strategies spanning fundraising drives, public campaigns, overseas programme work and to support retail marketing initiatives. Rose particularly enjoys taking complex messages and making them relevant and engaging to target audiences.

Rose has worked with many celebrities during her career but her finest hour was getting a goat on to the BBC Six O’Clock News

In her spare time Rose is usually to be found in the swimming pool or penning short stories.

Jane Garton

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Jane has worked as a copywriter in charity communications for over 15 years.  Since 2010, she has been working with a wide range of not-for-profit organisations, from international NGOs to local community-based organisations.  Prior to that, Jane worked as a copywriter in Oxfam’s creative team for more than a decade. Jane prides herself on a deep understanding of charity communications. She’s a great all-rounder and loves variety, from developing creative concepts to feature-writing, story-gathering and editing reports.

Lucy Davies


Lucy is a strategic and hands-on communications professional, specialising in copywriting and content provision for the not-for-profit sector.

Lucy has ten years’ experience covering humanitarian and development work, latterly as head of Oxfam’s Film and Photography team.

She advises on and delivers a wide range of audience-focused products for digital and print media and also specialises in producing powerful story-led content.

Lucy is at her best when working with people – alongside fishing communities in India, or as a fundraiser for a charity specialising in therapeutic care for refugees. Outside work, she loves photography, hiking and finding new exciting places.

Tom Baldwin


Tom has been working in digital marketing and e-commerce for the past five years and currently divides his time between freelance consulting and in-house digital development projects. He has a particular interest in SEO and in-bound marketing and has earned a reputation for his analytical, data driven approach to website management.

Outside work Tom can most often be found tinkering with his latest DIY project, or on the allotment, or planning his next travel adventure.

Alice Fenyoe


Alice is a qualitative research consultant specialising in social, environmental and cultural issues. Having spent 15 years honing her craft with the some of the most reputable agencies in the research world, she set up as an independent two years ago. She specialises in the media, cultural and third sector, primarily on the development of marketing and communications strategies – from brand development to issue communication to tactical fundraising and campaigning messaging.

Lewis Ward


Lewis has extensive experience in new media, publishing and academia. He was a web producer at the BBC during the internet boom of the early 2000s, and has since advised NGOs on how to make the most of their online brands. He has copy-edited legal, marketing and scholarly content for both print and digital platforms. Lewis has a PhD in English and spends half of the year teaching literature to undergraduates.