Ethical Trading Initiative

Ethicore was commissioned to explore the role of consumers in influencing companies to improve the conditions for workers in their supply chains. Here’s what we did:

  1. Stakeholder interviews with member companies
  2. Desk research of ethical trade and consumers
  3. Concept development for new initiatives such as Ethical Trade Awards
  4. Consumer testing
  5. Strategic recommendations for the ETI board.

ETI members:

ETI members